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VISIT US IN OUR NEW STORE IN PARIS, 58, RUE DE VERTBOIS.

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Shibui


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Shibui


THE SHIBUI LINE

 

Was inspired on a trip to Tokyo, following and photographing people 'sleeping around' in public. People are so overworked that office trumps bedroom and desk chair is the new bed.  Sleep happens in-between things and in-between spaces.

In tokyo, we found it is not uncommon for a banker to use a briefcase as pillow and a pavement as a bed. Or for a passionate and exhausted businessman to nap at a formal restaurant between the appetizer and the main-course.  Our most basic need, sleep, has been displaced from the human cycle in modernity's most futuristic society.

We remember, sitting on the metro in Tokyo across the most perfectly put together japanese woman. Her impeccably tailored peach blazer, matched her fitted skirt, sheer peach pantyhose. She had a python skin folder on her lap. We imagined her to be a professional of sorts. Beside her sat a half-Japanese, half -Hawian surfer dude. He had a beaten guitar strapped around his neck and his boogie board leaning on him. The two strangers looked like they had nothing in common. 

Yet, within minutes of the train moving, They both fell into deep slumber. Mouths wide open, legs clumsily stretched out like zombies. Everyone else, on both sides of the train, started to do the same. In their slumber, the lady's head rested on the dude's shoulder. And his hand in turn, fell upon her knee. For five short minutes, they lay like lovers. Until the train jerked and moved them apart. They woke with a start and began to walk in oppose directions. Their romantic interlude forgotten.

Enchanted by this scene we returned from  Tokyo and decided to collaborate with a sleep textile innovator to create 8 fabrics exclusively for Obataimu (using unique enzyme washes, bio-treatments, steam treatments and more). Fabrics that bring the comfort of sleep into outerwear.

EVEN A FISH OUT OF WATER MUST FEEL BLESSED IN ITS OWN SKIN. 

 

 

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FABRICS FROM OBATAIMU ARE A BIT LIKE LOVERS. 

THEY REQUIRE SOME ATTENTION AND SOMETIMES YOU THINK 

YOUR LIFE WOULD BE LESS COMPLICATED WITHOUT THEM.

BUT IF YOU TREAT THEM RIGHT AND CARE FOR THEM,

THEY WILL REWARD YOU IN MANY WAYS.

 

 

THE SHIBUI LINE IS ANDROGYNOUS.

DESIGNED TO BE SHARED BY LOVERS.

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WabiSabi


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WabiSabi


THE WABI SABI LINE

 

Intrigued by the deep desire in Japanese culture to deeply explore and express personal fascinations. The Wabi-Sabi line is about indulging in individuality, impulse, statement and process. Fashion is only as different from art as we let it be. These pieces are conceptual and often laboriously hand-made. 

Each piece is created by exploring a modern temporal theme, and the collection as a whole is a dark-humored commentary on our time. Some of the themes we interpreted with this collection are voyerism,  hedonism, frozen eggs, instant possibility, multi-tasking, hyper-connectivity, singularity, and surveillance. 

Each piece has an unexpected twist in it's texture, shape, dimension, or flow that is born out of the theme. 
Each piece has its own secret plot or narrative which perhaps subliminally comes to life when worn. 

 

"Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing." 

Arundhati Roy

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OBATAIMU

 

WE ARE A COLLECTIVE

A BAND OF PASSIONATE CREATIVES

WE’RE NOSTALGIC OF THE PAST

A TIME WHEN THINGS WERE SIMPLER

 

WE ARE WARY OF NOWNESS AND SHALLOW FADS

WARY OF DISTRACTION AND HOLLOW BUSYNESS

WARY OF BEING CEASELESSLY WIRED-IN AND PLUGGED-IN

WARY OF MEANINGLESS UNTHINKING CONSUMPTION

 

WE BELIEVE ‘THE ART OF SLOWNESS’ HAS A ROLE TO PLAY

IN THIS AGE OF FAST-ISM AND INSTANT GRATIFICATION

WE BELIEVE THERE IS BEAUTY TO BE FOUND,

IN THE NARRATIVE OF HUMAN TOUCH AND PROCESS

 

WE BELIEVE IN CONSCIOUSLY SLOWING DOWN

TAKING THE EXTRA-TIME, TO FOCUS ON THINGS, 

THAT WE’RE TRULY PASSIONATE ABOUT.

AND DOING THEM INSANELY WELL

 

(TURNING CONVENTION ON ITS HEAD)

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Space


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Space


 

OUR SPACE (BOMBAY)

Is inspired by an open kitchen. As soon as you walk in, you see our atelier live. the boutique was planned as a live-performance installation – bringing production, design and consumption into the same space – separated only by transparent boundaries. The space transforms like a rubik's cube to host lectures by public intellectuals, and music sessions after-hours in the factory space.

 

OBATAIMU BOMBAY IS CLOSED FOR A SUMMER FLING IN PARIS.

WE LOVE YOU BOMBAY AND WILL COME BACK FOR YOU ONCE THE RAIN IS GONE.

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Takumi


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Takumi


TAKUMI

The Japanese tradition of one master passing on coveted  knowledge to his special apprentices is one we admire and try to implement at our atelier. it is literally a school. Basic tailors are being trained to develop skills as cutters and pattern makers, eventually maybe even factory masters or designers.

We also have a hand-dying atelier in Gujarat, in addition to the tailoring atelier in the shop. We have no inventory, each piece is made from start to finish, the tailors almost always see who they are making it for, there is no factory-line assembly (each piece is made by one tailor from start to finish), we hand-dye an individual order especially for you down to a t-shirt. 

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Meet us in paris


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Meet us in paris


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MEET US IN PARIS

 

58 RUE DE VERTBOIS

WEDNESDAY TO SUNDAY 16:00 PM - 20:00 PM

75003 PARIS, FRANCE

FOR INQUIRIES OR A RENDEZVOUS AT YOUR CONVENIENCE

ORDERS@OBATAIMU.COM