Is inspired by an open kitchen. As soon as you walk in, you see our atelier live. the boutique was planned as a live-performance installation – bringing production, design and consumption into the same space – separated only by transparent boundaries. The space transforms like a rubik's cube to host lectures by public intellectuals, and music sessions after-hours in the factory space.
The Japanese tradition of one master passing on coveted knowledge to his special apprentices is one we admire and try to implement at our atelier. it is literally a school. Basic tailors are being trained to develop skills as cutters and pattern makers, eventually maybe even factory masters or designers.
We also have a hand-dying atelier in Gujarat, in addition to the tailoring atelier in the shop. We have no inventory, each piece is made from start to finish, the tailors almost always see who they are making it for, there is no factory-line assembly (each piece is made by one tailor from start to finish), we hand-dye an individual order especially for you down to a t-shirt.