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COME FIND US IN LONDON.

THE OLD SELFRIDGES HOTEL

1 ORCHARD STREET — LONDON W1H 6JS

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Shibui


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Shibui


THE SHIBUI LINE

 

Was inspired on a trip to Tokyo, following and photographing people 'sleeping around' in public. People are so overworked that office trumps bedroom and desk chair is the new bed.  Sleep happens in-between things and in-between spaces.

In tokyo, we found it is not uncommon for a banker to use a briefcase as pillow and a pavement as a bed. Or for a passionate and exhausted businessman to nap at a formal restaurant between the appetizer and the main-course.  Our most basic need, sleep, has been displaced from the human cycle in modernity's most futuristic society.

We remember, sitting on the metro in Tokyo across the most perfectly put together japanese woman. Her impeccably tailored peach blazer, matched her fitted skirt, sheer peach pantyhose. She had a python skin folder on her lap. We imagined her to be a professional of sorts. Beside her sat a half-Japanese, half -Hawian surfer dude. He had a beaten guitar strapped around his neck and his boogie board leaning on him. The two strangers looked like they had nothing in common. 

Yet, within minutes of the train moving, They both fell into deep slumber. Mouths wide open, legs clumsily stretched out like zombies. Everyone else, on both sides of the train, started to do the same. In their slumber, the lady's head rested on the dude's shoulder. And his hand in turn, fell upon her knee. For five short minutes, they lay like lovers. Until the train jerked and moved them apart. They woke with a start and began to walk in oppose directions. Their romantic interlude forgotten.

Enchanted by this scene we returned from  Tokyo and decided to collaborate with a sleep textile innovator to create 8 fabrics exclusively for Obataimu (using unique enzyme washes, bio-treatments, steam treatments and more). Fabrics that bring the comfort of sleep into outerwear.

EVEN A FISH OUT OF WATER MUST FEEL BLESSED IN ITS OWN SKIN. 
 

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FABRICS FROM OBATAIMU ARE A BIT LIKE LOVERS. 

THEY REQUIRE SOME ATTENTION AND SOMETIMES YOU THINK 

YOUR LIFE WOULD BE LESS COMPLICATED WITHOUT THEM.

BUT IF YOU TREAT THEM RIGHT AND CARE FOR THEM,

THEY WILL REWARD YOU IN MANY WAYS.

 

THE SHIBUI LINE IS ANDROGYNOUS.

DESIGNED TO BE SHARED BY LOVERS.

 

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WabiSabi


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WabiSabi


THE WABI SABI LINE

 

Intrigued by the deep desire in Japanese culture to deeply explore and express personal fascinations. The Wabi-Sabi line is about indulging in individuality, impulse, statement and process. Fashion is only as different from art as we let it be. These pieces are conceptual and often laboriously hand-made. 

Each piece is created by exploring a modern temporal theme, and the collection as a whole is a dark-humored commentary on our time. Some of the themes we interpreted with this collection are voyerism,  hedonism, frozen eggs, instant possibility, multi-tasking, hyper-connectivity, singularity, and surveillance. 

Each piece has an unexpected twist in it's texture, shape, dimension, or flow that is born out of the theme. 
Each piece has its own secret plot or narrative which perhaps subliminally comes to life when worn. 

 

"Another world is not only possible, she is on her way.
On a quiet day, I can hear her breathing." 

Arundhati Roy

 

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THE OBATAIMU PINK PAGES


ARE A RECOLLECTION OF KEY INFORMATION ABOUT
OBATAIMU CONTAINING OUR PHILOSOPHY,
DESCRIPTIONS OF THE FABRICS WE DEVELOPED AND
A STEP-BY-STEP EXPLANATION OF OUR
PRODUCTION PROCESS. download pdf

 



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Space


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Space


OUR SPACE (BOMBAY)

 

Is inspired by an open kitchen. As soon as you walk in, you see our atelier live. the boutique was planned as a live-performance installation – bringing production, design and consumption into the same space – separated only by transparent boundaries. The space transforms like a rubik's cube to host lectures by public intellectuals, and music sessions after-hours in the factory space.
 

 

BOMBAY WE LOVE YOU, WE HAVE EXTENDED

OUR FLING IN PARIS TO A SHORT STINT IN LONDON,

we promise to be back for you soon!

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Takumi


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Takumi


TAKUMI

 

The Japanese tradition of one master passing on coveted  knowledge to his special apprentices is one we admire and try to implement at our atelier. it is literally a school. Basic tailors are being trained to develop skills as cutters and pattern makers, eventually maybe even factory masters or designers.

We also have a hand-dying atelier in Gujarat, in addition to the tailoring atelier in the shop. We have no inventory, each piece is made from start to finish, the tailors almost always see who they are making it for, there is no factory-line assembly (each piece is made by one tailor from start to finish), we hand-dye an individual order especially for you down to a t-shirt. 
 

     

 

 

 

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Meet us in London


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Meet us in London


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TOM DIXON X WALLPAPER
X SELFRIDGES "MULTI-PLEX PROJECT”

 

The Old Selfridges Hotel

1 Orchard Street

London W1H 6JS

+44 7 452177848

FOR INQUIRIES OR A RENDEZVOUS AT YOUR CONVENIENCE

ORDERS@OBATAIMU.COM